Great leaders tell great stories. Stories have the power to touch people’s deepest emotions. And emotions are the wellspring of loyalty, trust, co-operation and action. You will succeed more often, more quickly and more completely as you master the power of stories. And, as a human being, you are a natural born storyteller with full access and rights to the best that story has to offer. In this excellent session, you will learn how to unleash your own innate powers and have others be Excited About Your Story.
Johnson & Johnson Innovation and JLABS
Topics covered in the session will include:
Why the ability to tell a compelling story is essential for startups
5 elements of a strategic story
Strategies for pitching in front of various audiences: clinical vs. non-clinical vs. investors
How to embed storytelling into all aspects of your business and pitches
09:30 | Event Registration and Coffee
10:00 | Welcome and Presentation
11:00 | Discussion and Q&A
12:00 | Networking Lunch
12:45 | Programme Close
€35 | General Public
€15 | Academics & Students
John Bates | Chief Executive Officer & Executive Whisperer, Executive Speaking Success & Business Coaching John Bates
John Bates has spoken, hosted and coached for over 30 different worldwide TED and TEDx events. His group trainings are world famous and executives from companies like Johnson & Johnson Innovation Labs, Accenture, NASA, IBM, Boston Scientific and more, recommend him to their colleagues as the best communications and leadership trainer working today. Long ago John fell in love with the Internet the moment it dawned on him what it would do for communication. Since then he has worked with early-stage companies as a Founder or early employee has been instrumental in raising hundreds of millions of dollars in Venture Capital and has always earned the title Chief Evangelist. He Co-Founded BIGWORDS.com, a dotcom darling which ended up going bust in the dotcom bomb of 2000, and he was the first employee and is a part owner of current Internet powerhouse Goldstar.com. John is a co-author of World Class Speaking in Action, an Amazon best-seller, a columnist for INC.com and loves making a difference for those who make a difference.